But does that mean you can’t advertise or market your counseling business on Facebook?Not at all. Facebook has layers. Your private, personal Facebook profile is one of those layers. In this layer, you might see elderly relatives posting conversations in all caps on your wall. But you shouldn’t talk to clients there. You might reconnect with your old classmates from high school. But it’s not a place to advertise your counseling business. I don’t suggest marketing or client contact through a private Facebook profile. But there is another layer. That layer is your Facebook Page (also known as a Fan Page or a Business Page.) A Facebook Page is different than your profile on several counts. The biggest difference is because the Facebook Page represents your business, not you personally. Because of that, this is the ideal place to promote your counseling private practice.
What Every Counselor Should Know About Facebook Page Privacy Options
Please note: The below are options you can choose to take to control your businesses’ privacy on Facebook. Some of the more restrictive settings could impact your ability to market your practice as effectively as you would otherwise. It’s possible some of the more liberal options could open you up to more liability. I provide them to you so you understand all the options available to you, but it’s up to you to decide what is best for you and your business.