Why “welcome” your client? Isn’t the point to get them services, and not worry about the rest?
The truth is that website visitors will look at and decide whether or not to stay on your site in a matter of seconds. The more you make them feel welcome, the more likely they are to decide to stay and explore your service options. In other words, in order to get to sharing about your services, you want to pull them in with a dynamic welcome strategy.
Your home page is the first page a visitor usually sees – your first impression with them. Your home page strategy needs to leverage that first impression so that your ideal client is inspired to take the next step with you. Keep that in mind as you read through the example home page strategies and choose which one you will use.