You could do a lot of things with your degree. You could join an agency. You could teach or research. But you chose counseling in a private practice setting – and you chose it for a reason.
I call that reason your Big “Why.” Your Big “Why” is unique to you. And it will have an impact on your business both as you start your practice and for a long time into the future.
Let me offer you some examples of how your reasons for starting a private practice can impact your business decisions.
- Availability. If you chose private practice to have more time at home with family, or more time to work on your book, that will impact how you structure your hours.
- Finances. If you chose private practice because you felt it has the best earning potential for you, you will want to make sure your chosen fee rates reflect that priority.
- Creativity. If you chose private practice because you wanted the opportunity to explore creative healing methods, such as equine therapy, then you will need to secure space (and a horse) so you can offer that kind of therapy.
As you can see, your Big “Why” can have long-ranging effects.
Most people (myself included) didn’t have the chance to get a clear idea of their values and private practice priorities early on in their business. That’s why I created the standalone course Your Big “Why” for the MMG.
However, if you’re just starting out in your Private Practice Journey, you’re in the best possible position to benefit from Your Big “Why” right now. Instead of using it to course-correct, you can use it to clearly understand your mission in private practice right from the beginning.
As a result, you’ll be able to refer to your Big “Why” before you make the big decisions, and choose directions in your business that reflect your values.
Click here to open a new window and complete the course, Your Big “Why.”
I recommend you do this before moving on to the next lesson!